Integrated Marketing Communications

In addition to assisting you in using tissue advertising as a marketing channel, our company supports you further in the planning and coordination of your entire marketing campaign. We provide professional marketing and consumer psychological advice from the formulation of communication objectives, through to segment analysis and post campaign evaluation. Our consultancy services cover the following:

Communication Objectives

To determine communication objectives such as product or brand awareness, category need, brand attitude and consumer intentions. Our company will also recommend the optimal campaign duration and the appropriate impact during launch.

Segment Analysis and Targeting

Once the communication objective is determined, our company will analyse the need for segment targeting. Segment targeting can be achieved through selective outlet distribution.

Involvement and Cognitive Process Analysis

To evaluate the product or service provisions so as to determine the consumer involvement levels. Our company will then recommend the appropriate communication complexity in terms of layout and design.

In the buying process of a middle-to-high involvement product, the consumers think harder and process more information. As such, the use of strong persuasive arguments in messages and intensive provision of comparative information will do much to help the consumers in evaluating the products. Consumers will engage in active learning and high attitude salience.

On the other hand, in the communication process of a low involvement product or a brand awareness campaign, the artwork needs to be simple yet attractive, so as to attract attention and stimulate brand recall.

Post Campaign Evaluation

Upon closure of the marketing campaign, our company provides an analysis of the campaign results, such as the take-up rates, speed of circulation and customer feedback.